Client Spotlight: Luggage Free

From 2013 to 2017 I had the privilege of being the brand manager and graphic designer for Luggage Free. 

Luggage Free Website Design

Customer Centric Design

This 2017 homepage update to our 2013 website was designed according to the specifications of Jeff Boyd, Founder of Luggage Free. Of the three designs submitted, his won the A/B testing round over our SEO specialist and my own. This was a tremendous lesson for all of us since Jeff was closest to the customer and their values. I never would have designed such a simplistic page, but the customers wanted to be reassured on all these five points.

Client Spotlight: Luggage Free

From 2013 to 2017 I had the privilege of being the sole designer for Luggage Free. Unless otherwise noted, all designs were created by me under the direction of the founder, Jeff Boyd.

Luggage Free Website Design

An Exercise in Customer Centric Design

This 2017 homepage update to our 2013 website was designed according to the specifications of Jeff Boyd, Founder of Luggage Free. Of the three designs submitted, his won the A/B testing round over our SEO specialist and my own. This was a tremendous lesson for all of us since Jeff was closest to the customer and their values. I never would have designed such a simplistic page, but the customers wanted to be reassured on all these five points.

Email Headers

Our emails were simple—a seasonal header with a caption. They were effective in keeping us on customers’ minds.

Email Design

Email Headers

Our emails were simple—a seasonal header with a caption. They were effective in keeping us on customers’ minds.

Email Design

Travel Book

Travel Book Design
Coffee Table Book Inside

This book sits on lobby tables of travel destinations. It was co-designed by me and Leah Ortiz under the creative direction of Jeff Boyd.

Travel Book Design
Coffee Table Book Inside

This book sits on lobby tables of travel destinations. It was co-designed by me and Leah Ortiz under the creative direction of Jeff Boyd.

The 2017 Travel Manifesto

We gathered pages of numerical data into a visually pleasing format to create this 27 page infographic which served as a marketing and sales tool for the company. It was designed to be viewed as a pdf on a desktop or printed as needed, bound, and handed to a client. I worked with a financial analyst to identify an appropriate hierarchy of information, and used graphs, charts, and imagery to make the information easily understandable.

Manifesto viewed on a computer
Manifesto viewed on a computer

We gathered pages of numerical data into a visually pleasing format to create this 27 page infographic which served as a marketing and sales tool for the company. It was designed to be viewed as a pdf on a desktop or printed as needed, bound, and handed to a client. I worked with a financial analyst to identify an appropriate hierarchy of information, and used graphs, charts, and imagery to make the information easily understandable.