Client Spotlight: Luggage Free
Leader in Luxury Travel Service
Scope: Brand Identity, Brand Guidelines, Design of Logo, Website, Book, Emails, Marketing Materials, Instruction Sheets, Packaging, Print Advertising, Animated Digital Ads
Customer Centric Design
This 2017 homepage update to our 2013 website won the A/B testing with its concise information, and guarantee of pricing. The links at the bottom appeared on every page and provided information about how to ship each type of item. Data showed that these options kept viewers on the website longer as they explored the website.
Client Spotlight: Luggage Free
Leader in Luxury Travel Service Industry
Scope: Brand Identity, Brand Guidelines, Design of Logo, Website, Book, Emails, Marketing Materials, Instruction Sheets, Packaging, Print Advertising, Animated Digital Ads
An Exercise in Customer Centric Design
This 2017 homepage update to our 2013 website won the A/B testing with its concise information, and guarantee of pricing. The links at the bottom appeared on every page and provided information about how to ship each type of item. Data showed that these options kept viewers on the website longer as they explored the website.
Email Headers
Our emails were simple—a seasonal header with a caption. They were effective in keeping us on the forefront of customers’ minds when they were ready to travel.
Email Headers
Our emails were simple—a seasonal header with a caption. They were effective in keeping us on the forefront of customers’ minds when they were ready to travel.
Travel Book
This book sits on lobby tables of travel destinations. It was co-designed by me and Leah Ortiz under the creative direction of Jeff Boyd.
This book sits on lobby tables of travel destinations. It was co-designed by me and Leah Ortiz under the creative direction of Jeff Boyd.
The 2017 Travel Manifesto
We gathered pages of numerical data into a visually pleasing format to create this 27 page infographic which served as a marketing and sales tool for the company. It was designed to be viewed as a pdf on a desktop or printed as needed, bound, and handed to a client. I worked with a financial analyst to identify an appropriate hierarchy of information, and used graphs, charts, and imagery to make the information easily understandable.
We gathered pages of numerical data into a visually pleasing format to create this 27 page infographic which served as a marketing and sales tool for the company. It was designed to be viewed as a pdf on a desktop or printed as needed, bound, and handed to a client. I worked with a financial analyst to identify an appropriate hierarchy of information, and used graphs, charts, and imagery to make the information easily understandable.